Your domain Name is the center of your Internet identity. So what type of things should you take into consideration when choosing the name that will represent you on the Web? As you probably heard, domain names are the real state of the 21st century. Whether you want to build a personal blog of a startup company, the first step will be to find a good and available domain name. Before buying your domain name, give some thought to the following
The Shorter The Better – A domain name can be up to 63 characters in length, including the ending. However, your goal here should be to apply the shortest use of characters possible. If torn between a couple different names, you may do well to simply pick the shorter one. Not only does this require less typing by your visitors, it also usually conveys greater credibility. To reach your goal easily, it’s better to have a catchy and easy to remember domain name.
Hyphens are trouble makers – Domain names can only use letters, numbers, and dashes. Spaces and symbols are not allowed. Also, domain names are not case sensitive. But it’s better to avoid number and hyphens in your domain name. Hyphenated domain names are really hard for folks to remember. Think before choosing a hyphenated name. It’s easy to forget the hyphen! It is a problem, particularly if your customer remembers your website name but not the URL of your website.
Extension to your domain name – There are a lot of different domain name extensions out there. From .net to .us, which ones should you buy? That depends on the customers that you are focusing. If your business is a local one and if you are not planning to trade outside, then its better to choose a domain name with the extension of your local area. There is no evidence that any domain name type is given preference by the search engines. However some search engines such as Google, have local searches e.g www.google.co.uk which do select local content. In such cases domain type can help you a lot. Do register the domain name in the correct global or country level domain. For universal appeal use a .com, .info, .biz, .org, or .net domain. For local appeal use an appropriate domain in your country, such as .co.uk or .org.au.
Keyword filled domain name – When search engine users query some keywords or key phrases, search engines will scan through all web pages including the URL (where the domain name sits) for the queried keywords, then return lists of results and rank those web pages according to their relevance and importance. That said, embracing your domain name with queried keywords will add some weight to the relevance of topic being searched for, and this may result in your web page getting ranked a few hundred positions higher than those whose web pages’ URL do not contain the queried keywords. If your domain is having keyword, then it’s likely to get higher rank in this search.
Choose the right Domain Type – There is no evidence that any domain name type is given preference by the search engines. However some search engines such as Google, have local searches e.g www.google.co.uk which do select local content. In such cases domain type can help you a lot. Do register the domain name in the correct global or country level domain. For universal appeal use a .com, .info, .biz, .org, or .net domain. For local appeal use an appropriate domain in your country, such as .co.uk or .org.au.
If your domain name can be easily remembered then you will attract more customers. People will use your web site or email address to get immediate and convenient access to the information or service that you are providing. Domain names are portable. You can move physical address, change phone numbers, change Internet service providers, change the company that hosts your web site, and still keep the same domain name. This provides an extremely flexible method of keeping in touch with your customers and users.
Andrew is an SEO worker who helps others to build up traffic in their website. He has a team of Personal Virtual Assistants who help him run his site as well as manage the many blogs that he runs. If you’re interested in Andrew’s blogs or innovative ideas or if you would like to find out more on how his Personal Assistant work, then visit his website.
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