“I have to have a professional graphic design firm to accomplish my logos, stationery, web site design and brochures. I’ve met several graphic designers at networking groups. I’ve looked over a ton of web sites. How can I make certain I’m hiring a professional graphic design firm that can meet all of my needs?”
A professional artist will have a full range of services open to meet your needs. These include print and website design, Flash and video work, photography and illustration, helpful quality and affordable printing, along with other marketing services. The professional graphic design firm also uses professional tools, like Adobe In Design or Quark, Photoshop, Dreamweaver or Cold Fusion to simply name a few.
Look at the firm’s clientele. What size firms are they servicing? What services is it providing for those companies? Carry out the services they provide cover a complete spectrum of graphic and marketing services? Professional graphic design firms will have access to and stay using a wide variety of resources. It is possible to ask for the full list of their services should they aren’t already included in their on-line web sites.
Once you’ve narrowed your list down to two or three firms, require references and call every one of them personally. Getting your business off on the right foot is at stake here. Invest time to really understand what their clients think about them. Here are a few questions you might ask. This is not an exhaustive list, so before you start calling add any additional questions imaginable to it.
Did the services they feature include the following: logos, stationery, business cards, marketing post cards, advertising concepts and print advertising, brochures, newsletters, pr announcements, marketing CD’s or DVD’s,web page design, web optimization and market research.
For each and every of the services that were provided ask how happy your client was with the end product. Was it delivered on time and within budget? Achieved it produce the desired results? What were the downsides of working with the firm from this client’s point of view? What were the upsides? Overall, how happy were they using the products produced? Would they label this firm a professional graphic design firm? Why or Why don’t you?
Once you’ve made the reference calls, spend some time to look at the results of each interview. Should you rate each of your potential firms over a 1 to 5 scale for the above elements, you’ll find on that a leader begins to emerge.
Then ask yourself some additional questions also. Which of the professional graphic design firms you are considering has experience inside your field? Which one does work that you like and feel is effective? It is time for your personal taste to be brought in to the decision making considerations. On a more personal front, which of your companion do you think you’ll like working with more?
Once you’ve considered most of these factors, a clear decision should emerge. Whether or not this doesn’t, take the top two and – flip a coin as you have done all the relevant homework.
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